MOTHERHOOD STUDIO EXPERIENCE SWEEPSTAKES
OFFICIAL RULES
NO PURCHASE NECESSARY TO ENTER OR WIN THIS SWEEPSTAKES.
A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING.
1. SPONSOR: Maternity IP Holdings LP, 330 W 34th Street, 15th Floor, New York, NY 10001 (“Sponsor”).
2. ELIGIBILITY: The Motherhood Studio Experience Sweepstakes (the “Sweepstakes”) is only open to legal residents of the 50 United States (including the District of Columbia), age 18 or older who at time of entry is an expectant parent (collectively referred here after as the “Entrant” and/or “you”). Employees, officers, directors, agents of the Sponsor and Sponsor’s parent, subsidiaries, affiliates, vendors, advertising, promotions, and/or public relations agencies doing business with any of the above, and any other individual or company involved in the development or execution of the Sweepstakes (collectively the “Sponsor Parties”) or a family member of any such employee (spouse, parents, siblings and children, regardless of where they reside) or individuals living in the same household of such employees (whether or not related) are not eligible to enter the Sweepstakes. Sweepstakes is subject to all applicable federal, state, and local laws and regulations. Sweepstakes is void where prohibited by law. Participation constitutes full and unconditional agreement to these Official Rules (“Official Rules”) and the decisions of Sponsor which are final and binding in all matters related to the Sweepstakes.
3. SWEEPSTAKES ENTRY PERIOD: The Sweepstakes Entry Period begins at 10:00 AM Eastern Daylight Time on October 30, 2025 and ends at 4:59 PM Eastern Standard Time on November 30, 2025 (the “Entry Period”). To qualify, your entry must be received during the Entry Period.
4. HOW TO ENTER: Visit www.motherhood.com and follow all onscreen instructions to access, complete and submit the entry form so it is received during the Entry Period. Only complete and valid entries as determined by the Sponsor and/or its agent will be eligible.
No mechanical reproductions permitted. Sponsor is not responsible for lost, late, damaged, illegible, garbled, incomplete, inaccurate entries, or misdirected entries. Entry into the Sweepstakes constitutes your consent to participate in this Sweepstakes and your consent for Sponsor to obtain, use, and transfer your name, address and other information for the purpose of administering this Sweepstakes. Entries must be made by an individual from a stand-alone computer or mobile device and may not be made by proxy or any electronic/automated means such as script, bot, macro, or any other similar software or program. Entry materials/data that have been tampered with or altered, or mass entries or entries generated by a script, macro or use of any automated, robotic, repetitive, programmed or similar entry methods or agents to participate is prohibited and will result in disqualification. Entries with duplicate email addresses or multiple entries using different email addresses for a single individual will be disqualified. Entrants subject to all notices posted at www.motherhood.com including but not limited to privacy policy. In the event of a dispute over the identity of an online Entrant, entry will be deemed submitted by the authorized Account holder or the holder of the email address used at time of entry. “Authorized account holder” is defined as the natural person who is assigned an email address by an Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning email addresses for the domain associated with the submitted email address and he/she/they must meet the eligibility requirements mentioned in these Official Rules. All entries and requests become the property of Sponsor and will not be acknowledged or returned.
5. ODDS: Odds of winning depend on the total number of eligible entries received.
6. PRIZE: A total of one (1) grand prize will be awarded. The grand prize winner (“Prize Winner”) will receive: (a) a free Shoott photo session (“Shoott Session Prize”), (b) a ‘Motherhood Maternity’ gift card in the amount of $500 USD, and (c) a gift bag containing certain ‘Motherhood Maternity’ and third-party products as determined by Sponsor. The approximate retail value (“ARV”) of the: (x) Shoot photo session is $298 USD, (y) ‘Motherhood Maternity’ gift card is $500 USD, and (z) gift bag is $350 USD. Total ARV of all prizes: $1,148 USD.
The Motherhood Maternity gift card portion of the grand prize will be awarded as non-refundable site credit on the www.motherhood.com Site (“Site Credit”), which must be used by the Prize Winner for a single purchase (“Purchase”) of ‘Motherhood Maternity’ product(s) on or before May 1, 2026. The Site Credit may not be split across multiple transactions. Any unused portion of Site Credit following the Purchase will be forfeited.
The Shoott Session Prize can be redeemed by the Prize Winner for a standard, 30 minute Shoott session bookable on the Shoott website (i.e. no custom or 15 minute sessions). The photo session must take place by December 31, 2026. The session will consist of 25 minutes of active photographing; the other 5 minutes is reserved for walking between different spots to create variety in posing and scenery. The Prize Winner is responsible for showing up on time in order to receive the Shoott guarantee of 40+ photos in their gallery, any lateness may result in fewer photos. The Prize Winner is responsible for monitoring the weather and abiding by Shoott’s lateness and weather policies in order to avoid further charges. Package value may not be applied towards any administrative fees resulting from lateness, no-shows, or last-minute cancellations. Discount codes, referral codes, and referral credits cannot be applied to the Shoott Session Prize. The Prize Winner may request extra services (e.g. retouching and re-editing) for an additional charge. The Shoott Session Prize package does not include gratuity, which may be added as an extra fee at the Prize Winner’s discretion. The Shoott Session Prize package may not be applied to previously placed orders. The Prize Winner is responsible for vetting their desired location with Shoott’s website to ensure service coverage in their area. All sales are final.
Gift card(s) are subject to the terms and conditions governing it. Gift cards awarded are non-transferable, non-assignable except to a surviving spouse and cannot be redeemed for cash. No substitution for any prize is permitted except if a prize is unavailable, in which case a prize of equal or greater value will be awarded. Limit: one (1) prize per winner/household. All taxes, fees, federal, state, local or other expenses relating to the use, acceptance and possession of prize are the sole responsibility of each winner, if any.
7. WINNER DETERMINATION & NOTIFICATION: Each potential winner will be selected in a random drawing from all eligible entries received within seven (7) business days after the end of the applicable Entry Period. The random drawing will be conducted by Sponsor, whose decisions are final and binding in all matters relating to this Sweepstakes. The contact information provided on entry will be used to notify the potential winner. The potential winner will be notified by email and/or phone and he/she/they will be required to complete and return an Affidavit of Eligibility and Liability and where permissible, a Publicity Release (collectively, “Affidavit/Release”), which must be received fully-executed within five (5) days of date printed of notification or he/she/they will be disqualified and an alternate winner will be selected. If Affidavit/Release is returned as undeliverable; or if required Affidavit/Release is not returned by the deadline, or if a winner cannot accept the prize for any reason, or if a winner is not in compliance with these Official Rules, the prize will be forfeited, and an alternate winner may be determined in a separate random drawing from all non-winning eligible entries received. Sponsor reserves the right to modify the notification procedures in connection with the selection of an alternate winner, if any. The winner will also be required to furnish his/her/their taxpayer identification number information by completing and submitting a W-9 Form before the awarding of any prize to comply with IRS tax reporting requirements. A potential winner is not a recipient of a prize until he/she/they have been verified or notified as a confirmed winner by the Sponsor.
8. RELEASE: By entering the Sweepstakes, you agree on behalf of yourself and your heirs, executors, and administrators (a) to release and hold harmless Sponsor Entities, and each of their respective officers, directors, and employees (collectively, “Released Parties”) from any liability, illness, injury, death, loss, litigation, or damage that may occur, directly or indirectly, whether caused by negligence or not, from your participation in the Sweepstakes and/or your acceptance, possession, use, or misuse of a prize or any portion thereof (including any travel related thereto); (b) to indemnify Released Parties from any and all liability resulting or arising from your failure to comply with these Official Rules or a breach of any of your representations and warranties; (c) to hereby acknowledge that Released Parties have neither made nor are in any manner responsible or liable for any warranty, representation, or guarantee, express or implied, in fact or in law, relative to any prize, including express warranties provided exclusively by a prize supplier that are sent along with such prize; (d) if selected as a winner, to the posting of your name on Sponsor’s websites and the use by the Sponsor Entities and their agents, licensees and partners of your entry, name, voice, image, likeness and/or biographical information for publicity, promotional, and advertising purposes in any and all media now or hereafter known, throughout the world in perpetuity, without additional compensation, notification, permission, or approval, and, upon request, to the giving of consent, in writing, to such use; and (e) to be bound by these Official Rules and to waive any right to claim any ambiguity or error therein or in the Sweepstakes itself, and to be bound by all decisions of Sponsor, which are binding and final.
To the maximum extent permitted by law, each Participant and winner covenant not to sue any Released Parties or cause them to be sued regarding any matter released above; and further covenant not to disaffirm, limit or rescind any other releases in these Official Rules to the fullest extent permitted by law. A waiver by one or more of the Sponsor Entities of any term in these Official Rules does not constitute a waiver of any other provision. If any item or provision contained in these Official Rules or any part thereof is declared or becomes unenforceable, invalid or illegal for any reason, all other terms and provisions of these Official Rules shall remain in full force and effect as if executed without the offending provision appearing therein.
9. GENERAL TERMS AND CONDITIONS: The Sponsor reserves the right to cancel, suspend and/or modify the Sweepstakes, or any part of it, if any fraud, technical failures or any other factor beyond Sponsor’s reasonable control impairs the integrity or proper functioning of the Sweepstakes, as determined by Sponsor in its absolute and sole discretion. In such event, Sponsor reserves the right to award the prize(s) (per the winner determination procedures in these Official Rules) from among the eligible Entries received up to the time of the impairment. Sponsor reserves the right, in its sole discretion, to disqualify any individual it finds to be tampering with the entry process or the operation of the Sweepstakes, or to be acting in violation of the Official Rules of this or any other promotion or in an unsportsmanlike or disruptive manner. Any attempt by any person to deliberately undermine the legitimate operation of the Sweepstakes may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. Sponsor’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.
10. LIMITATION OF LIABILITY: The Released Parties are not responsible for: (i) incorrect or inaccurate information, whether caused by Entrants, publishing errors, or by any of the equipment or programming associated with or utilized in the Sweepstakes; (ii) technical failures of any kind, including, but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (iii) unauthorized human intervention in any part of the entry process or the Sweepstakes; (iv) technical or human error which may occur in the administration of the Sweepstakes or the processing of entries; or (v) any injury or damage to persons or property which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Sweepstakes or receipt or use or misuse of a prize. If for any reason an entry is confirmed to have been erroneously deleted, lost, or otherwise destroyed or corrupted, Entrant’s sole remedy is another entry in the Sweepstakes, if possible.
11. DISPUTES: Except where prohibited, each Entrant agrees that: (i) any and all disputes, issues, claims and causes of action arising out of or connected with this Sweepstakes or the prize awarded (if Entrant is determined a winner) shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for Southern District of New York or the appropriate New York State Court located in New York, New York, U.S.A.; (ii) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering this Sweepstakes, but in no event attorneys’ or legal fees; and (iii) under no circumstances will an Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and/or questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York, U.S.A. without giving effect to any choice of law or conflict of law rules (whether of the State of New York, U.S.A. or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York, U.S.A.
By participating in this Sweepstakes, each Entrant expressively waives and relinquishes all rights and benefits afforded by California Civil Code 1542 and does so understanding and acknowledging the significance of this waiver. Section 1542 states as follows: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DID NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN, BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR THE RELEASED PARTIES.”
12. PRIVACY: By entering, the information each Entrant provides to the Sponsor will be added to the Sponsor’s marketing database. To learn more about the ways Sponsor may use and share your information and about your privacy choices, read the Sponsor’s privacy statement at https://www.motherhood.com/pages/privacy-policy.
13. SWEEPSTAKES RESULTS: For Sweepstakes results, mail a request to Maternity IP Holdings LP, 330 W 34th Street, 15th Floor, New York, NY 10001 within ninety (90) days of the end of the Sweepstakes. Please specify the name of the promotion in the request.